RUNNUR’s products allow quick access to a tablet from a secured position.

By Mark Lawton, Senior Editor at Knighthouse Publishing

The marketing images used for carrying tablets in the field are quite different from the reality, says Andrew Hamra. “There is a very large disconnect between how computer and software companies’ market what mobility looks like in their ads and how it actually works in the field,” Hamra says. “This is the difficult part for me, to reeducate these consumers.”