Superior Fence & Rail has created the recipe for success through its franchising model
Installing more than 12 million feet of fencing each year, Superior Fence & Rail stands as the highest-rated fence company in the US. The company was established in 2002, with the franchise model adopted in 2018. Now operating nationwide, Superior Fence & Rail franchises are present in 37 states, offering clients across the US access to carefully selected and rigorously tested fence products and high-quality installation services.
The business has hit some significant milestones since it was last featured in Construction Today. Zach Peyton, Brand President & Founder at Superior Fence & Rail offers some updates on its achievements, beginning with a well-timed announcement: “We have just surpassed 30,000 customer reviews, with an average score of 4.8 out of five, which is an important achievement for us,” he begins. 
This customer satisfaction has translated into impressive financial growth. “Earlier in 2025, we achieved over $1 billion in sales since we started franchising in 2018, and what is just as striking is that we’ve done around $300 million of that over the last 12 months. Having been in rapid expansion mode, we have really picked up momentum and have seen consistent ramp up from our franchisees from the day they open their operations.”
While acknowledging the significance of the $1 billion figure, Zach notes that it’s not a signal to sit back and revel in the accomplishment. “We took some time to celebrate the win, and the 30,000 reviews, and then we got back to work, focusing on sustaining and accelerating this growth. The end goal isn’t just reaching $1 billion once; it’s achieving that every single year. That’s our big, hairy, audacious goal and we intend on getting there.”
Continuous expansion
While the success of a franchise ultimately lies with the franchisee, support from Superior Fence & Rail gives franchisees a firm foundation on which to build. Achieving these ambitious targets requires robust operational support. From marketing efforts to proprietary Fence 360 software, Superior Fence & Rail enables franchisees to focus on meeting customers, solving problems and delivering a great service. Zach describes the technology as world-class. “Fence 360 helps franchisees keep track of each customer, guides them through the next steps, and so on. It is a tool that we leverage at our company-owned operations that are achieving $14 million or $15 million a year in revenue, and it’s provided to a franchisee on day one. Having that sort of support at the backbone of their business has been tremendously helpful for our franchisees to succeed.”
With continuous expansion underway, the organization can add further coverage to its franchise network and ensure additional customers are able to take advantage of its services. “Recently we opened locations in Fayetteville, North Carolina, Southern Maryland, Colorado Springs in Colorado and Lansing in Michigan, and we’re getting ready to open in Pittsburgh soon. This will be one of the last major markets where we open. We’ve transitioned from larger areas like Charlotte, Atlanta, Seattle and Denver and shifted our attention to secondary markets like Colorado Springs and Lansing. There’s still a demand for our services there, and it’s harder to find a franchisee in these secondary markets. This is alongside growing the average revenue of existing locations. We’re sitting at around $2.7 million average revenue for a franchisee, and as we age, refine and expand our offerings, we are working towards landing a lot closer to $4 million as we enter 2026. As a system, we have done a remarkable job selecting and on-boarding a lot of new owners, so that time in business should prove favorable.”
Supporting franchisee success
Supporting franchisee success Supporting this geographic expansion is a comprehensive supply chain strategy. Zach notes that Superior Fence & Rail negotiates supply agreements at the national, regional and local levels, so that franchisees don’t have to source products. “They can be confident we’re getting them a great deal, so that they can go out and be competitive in the marketplace and win,” he says. Thanks to an extensive network of manufacturers, distributors and wholesale suppliers, Superior Fence & Rail’s franchisees can offer the widest selection of fence products – over 1000 types in fact. “We’ve been strengthening our relationships with our current set of vendors and expanding our relationships with some of the more niche product vendors in the industry,” Zach adds. Whether clients are interested in traditional chain link or modern vinyl, or anything in between, Superior Fence & Rail can help. “We spend a lot of time exploring new technologies and products. We’ve been looking at our marketing model to ensure we keep up with the landscape, which is very crowded with contractors, who are now all competing for less demand. We are more focused than ever on helping our franchisees succeed.”
Impressive project portfolio
Railings are a major part of the Superior Fence & Rail portfolio, and in this segment the business has recently been awarded its biggest ever contract. “Ultimately this will be roughly a $2.5 million project, installing custom railing on a boardwalk in Rhode Island. This was a very recent win, and I think it may be the single biggest project that a Superior Fence & Rail franchisee has ever done. It also demonstrates our own custom fabrication capability in Jacksonville, which is going to supply most of the product, as well as the synergy between that custom fabrication capability and what our franchisees can do, which is impressive.”
2025 has been a year of record achievements for Superior Fence & Rail, and looking forward to 2026, Zach and his team have another bold goal – to expand into Canada. “The first step is to register the franchise in Canada and following that, we will be actively seeking franchisees there,” confirms Zach. “There are differences between doing business in Canada and in the US, and we are going to spend a lot of time analyzing the market and making sure that we can help people succeed in our model in Canada, just in the same way that we’ve helped them succeed in the US. The early indications are it’s going to be a great fit and we’re going to do great things there!”