New HQ completes

When GNC was in the process of evaluating potential sites for its new world headquarters, it focused on three key criteria: the location needed to align with GNC’s brand vision and business outlook, reflect its culture of innovation, and foster conversation and communication among associates and teammates


.And 75 Hopper Place, part of the 3 Crossings development in Pittsburgh’s innovative Strip District, delivered.

“Our Real Estate and Development teams did an incredible job identifying, vetting, and selecting a space that allows our associates to be creative while also supporting our strategic business plan,” said Josh Burris, CEO, GNC. “With the new office we are leaning into a hybrid work environment while also creating opportunities for growth and innovation that ultimately support the needs of our people – our consumers, our associates, our partners and our community here in Pittsburgh.”

GNC’s space spans three floors and 75,000 square feet. Located in one of the tallest buildings in the Strip District, the space is anchored by a fully-functioning GNC campus store at which associates can shop, a creative and production studio, and test kitchen for product innovation. In addition, there is a GNC branded shared gym for all 3 Crossings tenants to foster health and wellness as well as convenient on-site parking for associates directly across from the office.

The office also offers indoor-outdoor working spaces including a private outdoor terrace aptly named ‘The ‘Burgh’ and accompanying balcony. The layout also includes both permanent and hoteling desks, coffee bars, huddle rooms for small meetings and conference spaces for larger engagements. 75 Hopper Place also offers privacy booths and wellness rooms to ensure associates can Live Well.

GNC collaborated with several companies to brings its new world headquarters to fruition acknowledging partners like AHK Ventures, Donahue Advisors, LGA Partners, Oxford Development Company, Rycon Construction Inc., and Workscape Inc. as critical to the company’s successful move.